Controlled Profits Members — Controlled Profits

The 4 Steps to Profit Control Begin Here.

1

Assessing: Your Current State of Affairs

Your assessment analyzes your current state of affairs. It measures your profitability, financial and operational statistics as the foundation for improvement opportunities. This is the starting point.

Create Strategic Profits: Intelligently Leverage Your Profit Drivers.

Control Activities Which Directly Affect Your Profits.

2

Pricing

Improper Pricing can leave money on the table. From a portfolio standpoint, whatever is not being reaped, is being wasted.

3

Volume

Packaging & promotions assist in getting more sales per client. Increase dollars per transaction and units sold.

7

Frequency

Heavy equipment, buildings, land and such have long life cycles. Most products, and all services do not. Increase persistency.

1

Prospects

The acquisition and management of Prospects is the beginning of Profit Control. Generate leads with a profit approach.

Prospects In Your Funnel

Pricing & Volume

Conversion (%)

4

Conversion

Your offer has been declined. Know why. Measure their behavior. Communicate their benefits, and split test.

Profits per Time Period ($)

5

Productivity

Are you squeezing your assets, or are you collecting them? Assets are used to increase ROI. Eliminate COST Centers.

6

Efficiency

Standard Operating Procedures enable the right things to be done, the right way. Model, create, use, test and master efficiency.

8

Virality

While not a profit driver, If your product can be scaled, it can be viralized. All markets have limits. The issue is your path for growth.

Quick Start

Your Profit Process

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